Segmentation requires the Preliminary splitting up of shoppers into people of like requires/would like/tastes. Generally employed criteria incorporate:The next step within the targeting procedure is the extent of differentiation involved in a phase serving. A few modes of differentiation exist, which are commonly applied by companies. These are gen
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Current market segmentation consists of using the total heterogeneous market for an item and dividing it into a number of sub-markets or segments, Just about every of which has a tendency to be homogeneous in all substantial aspects.[12] The process is performed for two most important applications: much better allocation of the firm's finite assets
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